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Craven A's were a favourite cigarette during World War II

Rigotti is director of the Massachusetts General Hospital Tobacco Research and Treatment Center

Never be without a lighter on your next drive

The team used a barcode design that some people felt was a subliminal, or hidden, way of advertising the brand

There is definitely a need for products that are smokeless but are still satisfying as cigarettes, said Masanao Takahashi, director at Japan Tobaccos emerging products marketing division

Applying the same strong tobacco control tools to new and emerging products is essential if we want to protect young people and sustain public health gains.