glp-1 blockers in fast food companies are targeting users of weight-loss drugs with 'GLP-1 Friendly' labels GLP-1 Friendly: How Big Food

Meanwhile, caf chains, including coffee giant Starbucks, are introducing higher-protein lattes, protein drinks, and small breakfast pockets that cater to smaller appetite patterns.

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Varieties include the Gladiator GLP-1 smoothie, the Activator Recovery GLP-1 Almond Berry smoothie, the Slim 'N Trim GLP-1 Mango Greens smoothie, the Keto Champ GLP-1 Berry or Chocolate smoothie, and the Power Meal Slim GLP-1 smoothie

The range will consist of the UKs first supermarket-exclusive range of GLP-1-friendly ready meals, according to Morrisons

Big food companies expect the demand for GLP-1 drugs only to grow as the injected medication becomes available in pill form, which happened with Wegovy last week