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政治的规则(第十一版) Bouden This is Punpun Onodera’s coming-of-age
政治的规则(第十一版) Bouden This is Punpun Onodera’s coming-of-age
政治的规则(第十一版) Bouden This is Punpun Onodera’s coming-of-age
政治的规则(第十一版) Bouden This is Punpun Onodera’s coming-of-age

政治的规则(第十一版) Bouden This is Punpun Onodera’s coming-of-age

SKU: 95077715229

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Description

This is Punpun Onodera’s coming-of-age story

including the indomitable Margaret Thatcher and Ronald Reagan

and modern themes such as diversity and climate change

《新闻与传播学译丛•大师经典系列:人民的选择(第3版)》作为美国学术史上里程碑式的作品之一，为大众传播研究在研究方法和研究设计上做出了开创性贡献。通过对1940年美国大选中的民意进行研究，深入浅出地阐释了媒介效果、人的社会属性和选战期间的人际联系，提出了在今天新媒体时代越发受重视的“两级传播流”和“意见领袖”等概念，从而成就了本书的学术价值，奠定了主要作者拉扎斯菲尔德作为“工具制造者”的传播学先驱地位。

It is a gift of the Enlightenment: the conviction that reason and science can enhance human flourishing

政治的规则(第十一版) Bouden This is Punpun Onodera’s coming-of-age

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