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Ethics in Marketing: International cases and perspectives Plays offering new perspectives on howBook Details Publisher: Routledge Author: Patrick E. Murphy Language: English Edition: 2nd Edition ISBN: 9781138648098 Pages: 198 Cover: Paperback Dimensions: 9. 6 x 6. 9 x 0. 6 inches About The Book Ethics in Marketing by Patrick E. Murphy provides an insightful exploration into the ethical dilemmas that companies face in the world of marketing. The second edition of this well known text has been thoroughly updated to include new international case
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