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001 was released in a handful of configurations
are some of our absolute favorite pieces here at Analog/Shift
since many of its larger brethren were destined for lives spent underwater on the wrists of professional or military divers
Recently serviced
the company was officially registered as Revue Thommen AG
Audemars Piguet Royal Oak 5402 'Steel More Valuable Than Gold?' World Timer 001 was released in a1974 Audemars Piguet Steel More Valuable Than Gold? Royal Oak 5402 A new product sets sail in uncharted waters. A radical design. A ridiculous price? This double image, full color ad in many ways can be thought of as a blueprint released to the public for a watch design we know all too well today. But forty five years ago, the angles, dimensions, assembly and spirit needed to be shown off and explained to get it sold. This ad magnificently captures
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