A Management Guide to Corporate Identity Brand Guidelines beautifully illustrated with full colour

beautifully illustrated with full colour images

Chapters include 'Recipe for Success: A Strong Brand'

and the print quality remains exceptional

Year: 1974

a renowned designer and author of many books on Corporate Identity

A Management Guide to Corporate Identity Brand Guidelines beautifully illustrated with full colourA book that intends to give management a better understanding of corporate identity, covering management decisions and controls, opinion research, costs and the designer's role. It also features some illustrated case studies, these include Blue Circle Group, ICI and Philips, amongst others. Title: A Management Guide to Corporate IdentityEditor: John E. BlakePublisher: Council of Industrial DesignYear: 1971Format: PaperbackPages: 100Lanugage: English