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Pretty complicated stuff, right
A smoother taste does not prove a big health benefit, and reusable filters still need maintenance and replacement over time
We as a nation must protect the most vulnerable among us from these harms by reducing smoking rates everywhere, but particularly among the hardest-hit region of Tobacco Nation
And they make sure they use their audiences language in their communications, using slogans like: Take Control (another aspirational identity of their audience see below) and humorous youth lingo like Left Swipe Dat (a reference to swiping left/no on a dating app, for those of us over a certain age!)
As a result, the life expectancy of smokers is reduced by up to 10 years
If perceptions of risk and taste (e.g., flavor, strength) associated with cigarettes varies by pack color among youth as it does among adults, an argument could be made that plain packaging would aid in preventing youth uptake and continued smoking
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