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Table of Contents KEY DATA FINDINGS 2024 DEVELOPMENTS E-vapour products thriving but consumers switching to rechargeable devices Chinese brands lead e-vapour products, while tobacco players dominate heated tobacco E-commerce key to sales of e-vapour products and heated tobacco PROSPECTS AND OPPORTUNITIES Regulatory pressure likely to increase Public health experts doubt harm-reduction arguments Players likely to focus on new technology and innovation to win over consumers CATEGORY INDICATORS Table 1 Number of Adult Vapers 2019-2024 CATEGORY DATA Table 2 Sales of Smokeless Tobacco by Category: Volume 2019-2024 Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024 Table 4 Sales of E-Vapour Products by Category: Volume 2019-2024 Table 5 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024 Table 6 Sales of Tobacco Heating Devices: Volume 2019-2024 Table 7 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024 Table 8 Sales of Heated Tobacco: Volume 2019-2024 Table 9 Sales of Heated Tobacco: % Volume Growth 2019-2024 Table 10 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024 Table 11 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024 Table 12 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024 Table 13 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024 Table 14 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024 Table 15 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024 Table 16 Sales of E-Liquids by Nicotine Strength: % Value 2021-2024 Table 17 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024 Table 18 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024 Table 19 NBO Company Shares of E-Vapour Products: % Value 2020-2024 Table 20 LBN Brand Shares of E-Vapour Products: % Value 2021-2024 Table 21 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024 Table 22 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024 Table 23 NBO Company Shares of Heated Tobacco: % Volume 2020-2024 Table 24 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024 Table 25 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024 Table 26 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024 Table 27 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024 Table 28 Distribution of E-Vapour Products by Format: % Value 2019-2024 Table 29 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024 Table 30 Distribution of Heated Tobacco by Format: % Volume 2019-2024 Table 31 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029 Table 32 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029 Table 33 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029 Table 34 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029 Table 35 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029 Table 36 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029 Table 37 Forecast Sales of Heated Tobacco: Volume 2024-2029 Table 38 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029 Table 39 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029 Table 40 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029 Table 41 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029 Table 42 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029 Table 43 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029 Table 44 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029 TOBACCO IN GERMANY EXECUTIVE SUMMARY Tobacco in 2024: The big picture 2024 key trends Competitive landscape Retail developments What next for tobacco