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They sold cigars and snuff and (from at least as early as 1852) cigarettes
The math works Example: Nicotine pouch brand, 600 US stores 600 stores 2 clerks = 1,200 participants Each clerk sells ~10 extra units/month at $8 retail Incentive cost: $X/unit XX.XXX = $X,XXX/month Platform cost: $X,XXX/month Total cost: $10,000/month | Additional revenue: $96,000/month Net gain: $86,000/month | ROI: 860% Incentives on average increase sales +30% in the first 23 months
never/former smoking (aRR = 1.37
Students and young professionals often prefer disposables for affordability and convenience