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The patterns on these Black and White cigarette cases are far from just a plain combination of colors
And when tobacco advertising was prohibited in Europe and the US in 2002, YSLs imprint moved into Russia and Asia, where its sophisticated cigarettes promoted a sense of appeal to female vanity and thereby making the woman who chose to smoke Yves Saint Laurent cigarettes more attractive than one who smokes another brand, or more attractive than a woman who did not smoke at all, according to ad copy
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With many different options to choose from, you can create a sleeve that is unique and perfect for your cigarettes
Kreutzer et al., 1996
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