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Hope (cigarette) Hope is a Japanese brand of cigarettes produced by Japan Tobacco
Sales of electronic cigarettes hit $6bn in 2015, and the market is expected to grow exponentially over the next decade, reaching a value of over $50bn by 2025.
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Stop smoking medicines can reduce your cravings and help with nicotine withdrawal symptoms
Guy Ellison, the head of UK equities at Investec Wealth & Investment, said the "strategic rationale makes perfect sense, pivoting BAT further towards the high value US market, consolidating some strong brands and Reynolds position in next generation tobacco".
The annual escalator - which works out how much the tax on things like cigarettes go up every year - has already been applied this year
