itg imperial tobacco group Major Companies ITG Brands acquires smokeless tobacco

There is a lot of misinformation regarding this new products category, and we are seeing the industry target youth and young adults in the same way they have with other tobacco products in the past

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There is evidence that the density of retail outlets selling tobacco products is associated with youth smoking and is a risk factor for relapse by smokers who have quit so reducing that density is an important step to protect our young people and to assist those who have made the important decision to quit.

The idea was that by using much lower levels of nicotine while providing a similar experience to smoking, these devices would help the person quit

the fiscal strategy is explicitly designed to reduce consumption on the path to a smoke-free generation target by 2030

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