[67] The campaign introduced 6 media campaigns (entitled 'Artery', 'Lung', 'Tumour', 'Brain', 'Eye' and 'Tar') between the years of 1997 and 2000, intending to appeal to people of lower socioeconomic status by illustrating that individuals in this cross section of society had the highest smoking rates and suffered the highest levels of smoking related disease
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To enhance the impact of the PHWs, the Government increased the number of PHWs from six to 12, increased the size of PHWs from 50% to 85% of the two largest surfaces, and mandated a health warning message (Quit smoking for future generations) and quitline number (1833183) on the PHWs in 2018
They began exploring risk factors for lung cancer among nonsmokers after a cancer doctor at Stanford University asked them whether the growing number of young, nonsmoking Asian women diagnosed with lung cancer that she was seeing was part of a broader trend, or unique to her patient population
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