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Newport sales have helped Lorillard's share of the total cigarette market grow steadily, from 10.6 percent to 13.2 percent between 2009 and 2012

That is down from 45 percent in the 1950s, and smoking has been declining steadily for decades

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And who most favors menthols

Here we have, in 1963, Elston Howard selling cigarettes on national television. In one tobacco advertisement shown to me by Robert Jackler, a physician and expert on tobacco marketing, the now-defunct Tobacco Institute ran a remember the man, remember the dream ad aligning itself with Martin Luther King Jr

Consider the case of Marie Evans, whose son was awarded $152 million in total damages in 2010 in his wrongful death lawsuit against Lorillard Tobacco Company, the manufacturer of Newports