Certain food-type ingredients, or flavourings, are added to balance the natural tobacco taste, often replacing sugars lost in the curing process
In the run-up to plain packaging, and post implementation, tobacco companies introduced recessed filters, longer filters, firm filters, granular filters, and new capsule filters and flavours.51 6063 69 In Australia, for instance, post-plain packaging tobacco companies introduced several new brand variants with capsules,62 and in Singapore, capsules with new flavours, such as melon and cucumber.63 For countries that exempted cigars, cigarillos and pipe tobacco from plain packaging, tobacco companies have taken advantage of this.70 For instance, a tobacco manufacturer in the UK marketed pipe tobacco as RYO, thus circumventing the regulations,51 and in France, cigarillos were introduced in packs featuring the same or similar branding to that previously used on cigarette packs (see figure 6)
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