Philip Morris, which sells the leading Marlboro brand internationally, has seen cigarette volumes improve lately as the European economy strengthens and Turkey and others cracked down on illicit cigarette sales
In the early 1970s, however, regulators in the US and Australia began banning cigarette advertising on TV and radio, prompting the tobacco companies to turn their attention once more to the movies
In some countries, vaping is completely prohibited, and there is a strict ban on e-cigarettes
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The trademark of the brand has been in use since 12 th July 1988