This targeted marketing has contributed to higher rates of menthol cigarette use among certain demographic groups
lindsay-fox Njoy King Electronic Cigarettes Njoy King disposable e-cigarettes (Tobacco Gold, Tobacco Bold, and Menthol flavors)
doi: 10.3389/fradm.2026.1723536 Received 20 October 2025 Revised 23 February 2026 Accepted 24 February 2026 Published 27 March 2026 Volume 4 - 2026 Edited by Betsy Thom, Middlesex University, United Kingdom Reviewed by Cristiana Vale Pires, Catholi University of Portugal, Portugal Uzma Tahniyath, Osmania University, India Updates Copyright 2026 Fainardi, Barbetta, Petz, Rizzo, Ruberti and Esposito
Advertising Regulations: The marketing of e-cigarettes is subject to restrictions, particularly in broadcast and print media, to minimise exposure to minors and vulnerable populations
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Public Health England explains: This was because they reduced their smoke intake as indexed by exhaled CO [carbon monoxide] levels