Reynolds to continue the highly misleading, and very possibly legally fraudulent, marketing and labeling of American Spirit cigarettes, said Robin Koval, CEO & President, Truth Initiative
The campaigns longevity may seem surprising in the face of the Federal Trade Commission's (FTCs) 1955 advertising guidelines, which prohibited cigarette manufacturers from publishing claims regarding lower tar or lower nicotine without scientific proof
Key Takeaways One cigarette usually results in the body absorbing 1 to 2 milligrams of nicotine
however, there is no evidence that these cigarettes when burned and smoked are any safer, considering the addictiveness of nicotine and the innate harms of combustible tobacco
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