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When I covered the health effects of nicotine last year, I asked Adam Leventhal, director of the USC Health, Emotion, and Addiction Laboratory, how the two drugs compared

Then hit the streets

Jackler, the surgeon and professor from Stanford, has been studying the impact of tobacco advertising for 15 years: His collection of tobacco ads, which is housed at the Smithsonian's National Museum of American History, spans roughly a century and contains more than 50,000 pieces

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"We are in the business of saving lives," says Mowbray-d'Arbela

BATA said documents obtained under freedom of information laws revealed that the government was prepared to spend millions of dollars fighting big tobacco companies in the courts to mandate plain packaging yet had no credible proof that it would reduce smoking rates