It doesn't want to make claims that iQOS or any other reduced-risk product is entirely safe, and Peitsch said that most consumers in the studies "expressed the correct understanding of the tested modified risk communications as well as that iQOS is not without risk and is not an alternative to quitting." Yet the company also wants to build up a set of evidence it can use with the FDA, and so it's also looking at long-term impacts on smokers of using iQOS, the impact on the public in avoiding the odor and potentially harmful effects of secondhand cigarette smoke, and even some other ancillary benefits like less staining of teeth than regular smoking
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Pregnancy and Nursing: While traditional use includes pregnant individuals in ceremonial contexts, those with concerns should consult healthcare providers before using aromatic smoke regularly
"Numerous international combustion experts and a number of government agencies have reviewed the same evidence package and concluded that the IQOS aerosol produced is not smoke," it said