Using recognizable icons like Joe Camel or the Marlboro Man, two of the more popular choices for knock-off ads, will draw more attention to the ad and make people stop and look twice
"Citizens and the cigarette: The civic dimensions of America's earliest, youth-targeted, mass-mediated anti-cigarette campaign." Journal of consumer culture 13.1 (2013): 324
The use of graphic pictures is an important means of replacing those positive associations with negative associations, the authors wrote
I dont remember anything about it but I enjoyed it
And if that didnt work, Id suggest they try an e-cigarette and seek support at a Stop Smoking Service. Emily Whiteside is a policy officer at Cancer Research UK 21 May 2019 Hi I am a voluntary administrator for the Roy Castle Quit Support online stop smoking site
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