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Death inhales
, in its "Metropolitan News" for 11 April 1863, reported the death of a forty-eight year old Italian confectioner as a result of what his medical advisor claimed was "excessive smoking" which had "unquestionably produced disease or nervous paralysis of the heart." The Duke of Wellington was strongly opposed to smoking and as a result of the growth of cigar smoking, particularly among military officers, he asked that The Illustrated London News Such discussions were, in the main, the province of the middle and upper classes
Was this an acceptable creative response through advertising to a problem attributable to smoking
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However, the government guidance to councils on enforcement, which last month was made legally binding, is unambiguous: the goal is to educate and change behaviour, and enforcement should be transparent, accountable, proportionate and consistent
