They will continue to be just as important to brands/companies in the future. A memo written in 1992 was even more blunt: The ability to attract new smokers and develop them into a young adult franchise is key to brand development. The court was also made aware of evidence cited by the World Health Organisation, held in several online archives in the US and the UK and running to almost 50m pages
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This effect on blood clots is important because we know that in the long-term this can lead to clogged up and narrower blood vessels, and that of course puts people at risk of heart attacks and strokes. Jonathan Grigg, who was not involved in the research, is Chair of the European Respiratory Society Tobacco Control Committee and Professor of Paediatric Respiratory and Environmental Medicine at Queen Mary University of London, UK
He was there at the invitation of tobacco maker Reynolds American to urge representatives not to ban menthol cigarettes, the flavor of choice for the vast majority of Black smokers
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