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"After 72 hours of being tobacco-free, all traces of carbon monoxide have left the lungs, so it makes breathing easier
Messages included: IQOS: This changes everything (in English), TRUE (tobacco taste), REAL (tobacco experience), No fire/No smoke/No ash/Less smell/Unlike cigarettes/CLEAN (figure 2D,E,F)
Having my customers having to deal with 'smokers alley' in order to approach my business because the staff were smoking outside and then to deal with the litter of cigarette butts left outside the building
The earliest advertisements featured the Smoke-Free Israel Vision (figure 2A), often with text only, without pictures and without any mention of IQOS at all
"Many people just switch their mindset from a full-time smoker to an occasional smoker and justify in their mind as being okay," she told INSIDER
The highest concentrations of naphthalene in indoor air occurs in the homes of cigarette smokers, the US Centers for Disease Control and Prevention said.
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