Once-secret memos released publicly years later confirmed that the industry worried about a smoker being seen as careless, offensive and occasionally harmful with his debris and that would cause a growing social disapproval of smoking. To combat the image, the industry decided to fund anti-litter campaigns in the United States and the United Kingdom
Many deaths from cancer [and other diseases], she said, can be prevented by not smoking
Of 47 unique clear-labelled products identified through online searches, 53.2% used cooling-related language (like "menthol" or "refreshing") in their descriptions, and an additional 21.3% used non-specific flavor language like "smooth flavor" or "classic taste." "Clear" products likely contain flavoring agents
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