tv cigarette ads What are memories of in magazines and TV? Mad Men's Peggy and the

Smith, V

Ads for new non-menthol cigarettes build expectations for a menthol product Participants overwhelmingly felt the new non-menthol ads and packaging cued them to think of menthol products, repeatedly citing the green and blue hues used in the ads as evoking marketing strategies for menthol cigarettes

But they grow stronger with repetition, making those just two feel increasingly necessary

Second row: Silk Cut No 1, No 3 and No 5, mid 70s

And fare from certain 70s filmmakers may have moved slowly, but with a massive grace that suited their weighty topics

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