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Case Study 3 REFORMSMOKES.COM From good product to great brand: packaging that lifted sales and customer satisfaction Snapshot Client: REFORMSMOKES.COM (modern, adult-oriented smoke alternatives) Engagement: Brand-wide packaging systemretail cartons, counter displays, DTC mailers, custom inserts, and seasonal sleeves Goals: Premiumize shelf presence & unboxing experience Cut shipping damages and returns Turn unboxing into reviews, referrals, and reorders The Challenge REFORMSMOKES.COM was scaling across e-commerce and retail partners, but growth was constrained by three friction points: Inconsistent visual identity across SKUs due to mixed suppliers and ad-hoc dielines

Virtual cigar events: Speaking of communities, virtual cigar events are becoming increasingly common

fast forward to a few days ago

it is a complete re-engineering of the Direct-to-Lung (DTL) experience

He depicts scenes in smoke created with oil on canvas, and although especially in light of recent, tragic events smoke isnt generally seen as something positive, Mher looks to find beauty in it as an art form

But does he tire of the label