With the advent of vaping, many smokers sought a seemingly safer option
The tobacco company also heavily advertises itself to environmentalists through buzz word such as eco-friendly and sustainable. For instance, ad copy for a Natural American Spirit ad says, "We grow our premium natural tobacco in a responsible, sustainable way through our earth-friendly and organic growing programs
[8] American Spirit also has a Perique Blend Filter cigarette , which contains 10% Perique tobacco, and an Organic Filter cigarette , which contains organic tobacco
The medium filter traps smoke, pollen, and pet dander, while the activated carbon filter traps and removes odors, and the BioGS HEPA filter traps particles 0.3 microns in size
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doi:10.1016/j.amepre.2025.107655