USA Today
23 However, countering Greaves comment, one cannot assume that the rise of female smokers was a result of the tobacco manufacturers' persuading advertisements
[7] Some of their slogans directly addressed physical appearance, such as the 1970s campaign titled "Farewell to the Ugly Cigarette Pack." [8] Eve cigarettes distinguished themselves by being longer and narrower than the average cigarette, aligning with the prevailing notion that slim and slender figures are considered desirable in womens fashion and modelling industries
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He also recommends parents get involved in the Tobacco 21 movement, which aims to increase the legal age for purchasing tobacco products to 21