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As Rohan Pike, former leader of the Australian Border Force's Tobacco Strike Team, told The Sydney Morning Herald last year, "The margins are huge, the enforcement is low, so it's a low-risk, high-profit business." Australia's policy response to these massive illicit markets is to crack down even harder

Digital Influence in a Restricted D2C Environment Despite strict regulations on direct-to-consumer sales, digital platforms are playing a growing role in shaping consumer behaviour

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We come on stage [and] the first songs we do are maybe not like the biggest songs, usually

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Over 84% of all e-cigarette advertising expenditures were focused on the retail environment , with the largest categories for expenditure being price discounts, promotional allowances, and point-of-sale advertising