Tobacco companies, Novotny said, tried a variety of different filter materials, such as cotton, charcoal, and food starch, before landing on a plastic fiber called cellulose acetate, which remains the polymer of choice today
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As part of Project Sunset a global initiative to phase out the sale of commercial tobacco products ASH is joining the UN Plastics Treaty negotiations as an organizing member of the Stop Tobacco Pollution Alliance (STPA)
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Strategic Shift: The company has made deliberate investments in low-tar cigarette technology and environment-friendly manufacturing practices, adopting cleaner production processes and reducing effluent output as part of its sustainability-oriented operational restructuring
