Here are some key aspects that highlight the significance of cigarette packaging: Brand Identity Cigarette packaging allows brands to establish a unique identity in a highly competitive market
Offline Retail Sales Dominate Secondly, offline retail sales, particularly through vape shops, have become the dominant distribution channel for e-cigarettes in the U.S
I dont know whether those IC chips can record what brand of cigarettes you buy and how often, or whether that data is sent to JT HQ when you charge your card, but they would definitely have all your personal details (and photo) stored on their computers from the application process, and lets not forget that Japan Tobacco is still half owned by the government, which doesnt fill me with confidence

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Tareyton Advertisement (1975)
A standard cigarette typically delivers 10 to 15 puffs before it's finished