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Belicoso (4 1/2 x 46) A tapered tin format for a focused, shorter smoke

ENTERING THE UKENTERING THE EU

Philip Morris Executive Larry Williams indicated that the name Virginia Slims, launched in 1968, was chosen because most women like to think of themselves as slim. Targeting youth Internal company documents reveal a consistent focus on attracting youth smokers since the 1920s

March 27, 1950

Standard Calculation: 1 pack = 20 cigarettes 1 carton = 10 packs Total = 200 cigarettes per carton This format is widely accepted across major cigarette brands in the United States

Legal markets suffer as untaxed and unregulated products have significant competitive advantages over highly taxed and regulated legal products