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Camel, for example, replaced their Camel Lights product with Camel Blue. Philip Morris stuck with the idea that lighter shades indicate a lighter cigarette, and thus Marlboro Lights became Marlboro Gold, and Marlboro Ultra-Lights became Marlboro Silver

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Introduction Tobacco companies have routinely included product descriptors such as light, mild, or low tar on cigarette packs to assuage consumer concerns about the health consequences of smoking

The options may be chosen on the product page Cigarettes Esse Menthol Price range: .20.00 through .200.00 Select options This product has multiple variants

There are quite a number of reports and patents describing charcoal filtered cigarettes

Smokers often therefore perceive these cigarettes as being lighter and/or having a milder taste