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McMahon discusses his interpretation of a 1989 memo sent from headquarters that outlined regional next steps for the YAS program
With all that popularity, of course, it creates its own inertia thats carried it forward
"We have sold over one lakh units of the product so far, and our target audience includes a wide range of people from heavy smokers to people who are still new to it, but have recognised the ill-effects of smoking early on," he says
How has Expenditure on nicotine products changed in a fast-evolving marketplace
Rising disposable income in certain urban centers encourages experimentation with premium formats, supported by marketing that highlights brand heritage and product exclusivity