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This way the message might cut through the commercial noise and reach the kids who we know to be the main target group for the tobacco industry

Thus, the use of appeals on tobacco packaging may contribute to the high prevalence of smoking in China, especially given that other mediums of tobacco marketing have been restricted 9

So-called premium cigar companies use lifestyle magazines and festivals for promotion

Further media activations have been devised to illustrate the positive outcome of a good behaviour, including unlocking ad-free content on streaming services and bespoke in-game advertising

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Selling cigarettes openly causes them irreparable damage as they are delicate items