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Its less aggressive than the Red, making it perfect for casual or social smokers

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Canadian Classic Silver Lighter tobacco blend Smooth and balanced flavour Less harsh than full-flavour versions Learn more in Canadian Classics Cigarettes: The Ultimate Buying Guide (2026) Canadian Goose Blue Smoother alternative to full-flavour Softer smoke More controlled inhale See full details in Canadian Goose Cigarettes in Canada: Price, Strength & Full Review BB Light Cigarettes Balanced and mild Smooth draw Moderate strength Putters Light Less intense than full-flavour More approachable for regular use See Putters Cigarettes Review: Full Flavor vs

So they dumped significant portions of their advertising budgets into TV ads