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With the momentum of ESSEs successful history, KT&G will continue to aim to take bigger share of the travel retail market. In addition to ESSE, which is becoming a popular brand in Russia, KT&Gs product portfolio also includes PINE, RAISON, ZEST and CIMA

2.4 Quitting vaping About three quarters of ever vapers (74%) and a third (36%) of current vapers had ever tried to quit vaping

Most models come with pre-filled cartridges or easy-to-fill tanks, eliminating the need for complex refilling procedures

These items are available to be customized, either with custom made hand block-printed images, or typewritten poetry / quotes

A typical cigarette pack measures approximately 3.5 inches in width, 1 inch in depth, and 2.2 inches in height

There has been an increase in 18-24 year olds trying vaping (from 32% in 2025 to 39% in 2026) but no change in current use which has been stable at 11% since 2021