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Without such tools, global comparisons remain qualitative rather than quantitative, limiting environmental management and policy design

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In some LMICs, it is possible that overtly targeting women with branded packaging is not culturally acceptable and other approaches are needed [ Platinum , a cigarette that explicitly targeted women and their preference for silver jewelry, was less successful than other cigarette brands that used more subtle, indirect cues to link smoking with a womans sophistication and sexual allure in billboard and magazine advertising [5255]

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By 2022, this figure has fallen to 15.6%