additional cigarette filter VOVCIG Filters,Upgrade and Lengthen Disposable Filters,Dual-Purpose Nano-Mineral Crystal Tobacco Filters are Suitable for Conventional Cigarettes (8mm) and 5.5mm Cigarettes (80 per Pack) : Health & Household Remember When Big Tobacco Sold

Tob Control 27

Nicotine changes brain chemistry, creating dependency

It might also just be a branded graphic glued onto the front of the pack (to look new and different), without any price or prize promotion

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Soft pack is better for a traditional hand feel and classic pack experience