Yael Bar-Zeev along with researchers at the Hebrew Universitys Braun School of Public Health and Community Medicine was recently published in the academic journal Tobacco Control under the title PMIs IQOS and cigarette ads in Israeli media: a content analysis across regulatory periods and target population subgroups. Analyzing the marketing data of Philip Morris International, the researchers examined the differences in advertising expenditure over a four-year period across several major population groups in Israel the general population, the haredi public, Arab speakers and Russian speakers
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June 2023 - Our Innovation Hub, dedicated to New Category products, officially opens in Trieste, Italy
"Elizabeth, age 62, started smoking menthol cigarettes at the age of 18 because her friends and co-workers smoked
We pack your order in a cool box with an ice brick to protect against the heat
Discarding cigarette filters isn't the same as discarding paper or cardboard, which are biodegradable
