ashtray full of cigarettes Cigarette cigarette ash on the table 66153760 Stock Photo at Vecteezy Ashtray. Dirty black ceramic ashtray

The ad opens up the filter and shows consumers the "strange-looking polyethylene chamber with baffles and air channels. Even a Viceroy ad from 1954 uses this method, pealing away the cigarette paper to expose the 20,000 filters within

Further evidence continues to emerge globally about the role of vapour products as a reduced-risk* alternative

Positive role modeling

From rolling papers to grinders and lighters, we have all the essentials

So, if they cant afford a therapist, give them a list of free or low-cost options

This means implementing clear product standards for e-cigarettes and other alternatives, restricting youth-targeted marketing, and ensuring accurate public information about relative risks