It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette
High-end buyers are increasingly seeking products that offer not just protection for cigarettes, but a sense of ritual and status, treating the case as an extension of their identity
"I smoke for my mental health," he says," I think it's good for it." Walter Raleigh fell foul of the ferociously anti-smoking King James I who had him executed, not on account of tobacco but a failed expedition to El Dorado: "He took a pipe of tobacco, a little before he went to the scaffold, which some female persons were scandalised at, but I think 'twas well and properly done to settle his spirits," wrote John Aubrey in his diary (admittedly 70 years later)
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The translation of this article is intended for industry communication and research purposes only
