Users set up a personalized quit plain, learn about smoking cessation medications, and receive on-demand help in coping with smoking urges
Closed-system devices command 82.62% of 2025 revenue, making them the dominant format
At the start, people would start furiously twisting their wrists, winding the film, and spectators lining the playing field could watch the film moving toward the porch, like runners in their respective lanes
Phillips-Waller A, Przulj D, Pesola F, Myers Smith K, Hajek P (2021) Nicotine delivery and user ratings of IQOS heated tobacco system compared to cigarettes, Juul and refillable e-cigarettes
Depending on how often youll be in the room, theyre fantastic little humidity devices that require no maintenance or recharging
Jain said, We are focused on expanding across key domestic and global markets while strengthening our premium portfolio and building consumer connections through collaborations. Mehra said, Growth for us is about building brands that scale across India and globally, without losing their identity. Investor Perspective The clearest trend right now is that consumers are drinking more thoughtfully