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According to a recent report by the World Health Organization, global retail sales of nicotine pouches reached 23.4 billion units in 2024, an increase of more than 50% from the previous year, underscoring just how quickly the category is growing

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E-cigarette retailers also can face civil penalties up to $3,000 and a permit suspension or revocation for repeat violations. The legislation comes amid growing concerns about the rising popularity of e-cigarettes among teenagers, according to the news release

PMID: 32189038

BATs brand messaging strategy shifts from traditional tobacco marketing toward a digital-first ecosystem