For instance, PMI could develop nicotine-free inhalers or wellness-focused products under the Marlboro brand, thereby leveraging its existing consumer base while signaling a shift towards healthier alternatives
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On April 11, former FDA heads Gottlieb and Mark McClellan published an op-ed calling for the FDA to make modified risk products a renewed part of the US public health agenda. Sweanor pointed to Japan, where cigarette demand fell by more than half between 2010 and 2022, according to the Foundation for a Smoke-Free World, coinciding with the introduction of a heated tobacco product
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Cigalikes are one of the earliest e-cigarette designs and since gaining popularity in the mid 2000s, have helped a huge number of smokers make the switch from smoking to vaping
