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One of Britain's last marketing avenues for tobacco is closing, as a court upheld rules that make cigarette cartons a uniform olive green, without creative fonts or even logos on cigarette cartons, the BBC reported

It is known for its innovative approach and cutting-edge technology

But, as with men, once female smokers were hooked and their loyalties claimed by a specific brand then it was back to the drawing board for the advertisers as they tried to find a new market to appeal to

Researchers know that nicotine in cigarettes affects your brain, including your mood

Brand perception also matters

Respondents aged 1820 years had greater odds of reporting minty/menthol expectancies than no menthol expectancies for Camel Crush Oasis (aOR 1.35, 95% CI 1.04 to 1.75) and Kool Non-Menthol Blue (aOR 1.27, 95% CI 1.00 to 1.61) compared with those aged 21 and older