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"The bottom line is that African-Americans prefer menthol cigarettes because the tobacco industry pushed these products on and created the demand among this population," Gardiner wrote in his study

In 1969 alone, Lorillard increased its Negro market budget by 87% over 1968 due to increased efforts marketing its menthol cigarette, Newport, to the African American market

One guy told me his mom would leave a lit cigarette in each room so shed have something to smoke as she walked thru the house, says Brown

Smokers describe it as robust or full-bodied

While we cannot stop everyone from using tobacco, we can remove the very products like menthol, and flavored products that target society's vulnerable people like Black and brown individuals and our youth, and get them hooked for life, she said